Communications UX/UI Web WordPress

Agencia Comma: communicating is power

Full redesign of Agencia Comma’s website — corporate communications and PR — with a graphic system, content migration and SEO. Launched 2023.

View project Talk to Digitup

Project summary

Agencia Comma is an independent agency specialised in corporate communications and public relations, founded in 1999 by Silvia Albert Bernal.

Digitup delivered a full website redesign. The relationship started at South Summit, through Rosa María Del Blanco Fernández. In early 2023 Silvia invited the team to her office to land the new brand vision: “Communicating is power”.

Context and need

That shift was tied to the online presence: the website and social channels. More than two decades of craft had to become a timeless, clean, flexible design.

The site had to hold blog, reports, podcast and acquisition without losing the SEO authority Comma had built.

The problem to solve

Redesign the site end to end and then migrate every piece of content from the old one without losing blog posts or rankings.

The logo was deconstructed and applied across the website. Comma’s team also adopted that deconstructed mark as a brand asset beyond the site.

The solution Digitup built

The visual result is minimalism: a comma graphic system, editorial type and a navy, lime and gold palette across home, services, reports, blog and podcast.

On the build side, Abel Villaverde Sellés migrated the site to WordPress with best practices, the defined styles, and a focus on security and performance.